Italy’s most prestigious contemporary fashion trade show White Milano opened its doors last month with a new location focussing solely on international talent. Located at Tortona 31/Archiproducts, the venue was set up as a typical Milanese apartment, offering a rather unusual trade show space as it gave brands, visitors and buyers the chance to meet and exchange ideas in a homely, more intimate environment. The simplicity of the location proved to be the perfect showcase space for promising international talent.
Tessa Spielhofer, an accessories designer based in London and known for her playful customisable bags, said: “The place was very spacious and so beautiful. I could have easily stayed more days.”
We were one of the new partners for Tortona 31/Archiproducts we are a London-based talent development company called Mastered well known for working with some of the most iconic names in the fashion industry, from Nick Knight, Inez & Vinoodh and Guido Palau, to Tom Pecheux and Alastair McKimm.
White and Mastered, both committed to promoting international emerging talent, teamed up and chose five accessories designers from four different countries to showcase their recent collections at Tortona 31. The chosen designers were Alexandra de Curtis, LAAEL, Tessa Spielhofer, Isla Fontaine and New York based brand Heurueh (by Afaf Seyam).
“The Trade show was one of the best trade show experiences I’ve had,” said Afaf from which makes us excited to see how White and Mastered can collaborate in 2018.