The digital world has taken over, and that could not be more apparent in the world of publishing. While more and more consumers move toward digital outlets each year, publishers are being forced to decrease the frequency of print issues and Condé Nast is no exception. The storied publishing company has announced it will fold Teen Vogue print and reduce publishing frequency of GQ, Glamour, Allure, Architectural Digest, Bon Appétit, W and Condé Nast Traveler.
Business of Fashion reported that, “According to data presented in early October by Michael J. Wolf, founder and chief executive of technology and strategy consulting firm Activate, the average American spends only 4 percent of their media consumption hours with print, compared to 20 percent on personal computers and 28 percent on mobile.” Although Condé Nast still makes most of its revenue from print issues, namely Vanity Fair, Vogue and The New Yorker, it is telling that many of their publications are being pulled back as print no longer resonates as loudly with consumers.
Teen Vogue stood the test of time, even when most of its competitors could not. When YM shut down in 2004, Conde Nast, which purchased its assets, used “its list of subscribers to bolster” Vogue’s younger counterpart, NBC reported at the time. Two years later, in 2006, both Elle Girl and Teen People saw the same fate. Both ended print circulation, and both maintained a digital presence. Today,redirects to the Elle website, and redirects to People.
In 2008, CosmoGirl shut down. Seventeen ― which is now the last man standing and had “double the circulation” of Teen Vogue in 2013, according to the New York Times.